PPWR stands for the Packaging and Packaging Waste Regulation - the EU's new packaging regulation.
The aim is to reduce packaging waste, increase recycling and promote the use of sustainable materials.
WEBER provides you with practical and solution-oriented support, from advice and material selection through to the finished packaging. With our experience in regulatory requirements, sustainable materials and state-of-the-art production processes, we ensure that your products are not only legally compliant, but also attractively packaged.
We will find the right solutions so that you can relax during the changeover phase.
Contact us for a no-obligation consultation and find out how easy it is for you to implement the PPWR regulation!
The PPWR, officially Regulation (EU) 2025/40, came into force on February 11, 2025 and will be mandatory for all EU member states from August 2026. It replaces the previous EU Directive (PPWD, Directive 94/62/EC) and creates a uniform and directly applicable legal basis in all Member States.
| Avoidance and reduction of packaging waste | The PPWR aims to significantly reduce the volume of packaging waste. This is to be achieved through measures such as reuse and optimized packaging design in order to conserve resources and minimize environmental impact. | |
| Promoting recycling and the circular economy | The overarching goal is to establish a functioning circular economy for packaging. This includes improving the recyclability of materials and strengthening the infrastructure for collection and reprocessing. | |
| Use of recycled raw materials | The regulation sets ambitious quotas for the use of recycled materials in new packaging. This promotes the demand for recycled materials and helps to reduce the consumption of primary raw materials. | |
| Decarbonization by saving resources by 2050 at the latest | By reducing the consumption of new resources and promoting recycling and reuse, the PPWR makes a significant contribution to decarbonization and achieving climate neutrality by 2050. | |
All packaging should be designed in such a way that it can be cleanly separated and reused or turned into new products. From 1 January 2030, only packaging with at least 70% recyclability (by weight) may be placed on the market. Packaging that was already placed on the market before 1 January 2030 may continue to be used and sold. The ban only applies to new packaging that is placed on the market for the first time from 2030. There is no recall or destruction requirement for stocks or packaging that has already been delivered.
From August 12, 2026, plastic packaging must contain at least a certain proportion of recycled material, measured as a recycling rate. The exact rate varies depending on the type of plastic packaging and product group
There are staggered reduction targets (-5% by 2030, -10% by 2035, -15% by 2040) that relate to the weight of packaging waste per capita, measured against the base year 2018.
Targets for reusable packaging in the transportation and retail sectors
According to the PPWR, packaging must carry the following mandatory information from January 1, 2028:
Material composition
- e.g. "paper", "plastic", "composite material"
Recyclability
- labeling whether and how the packaging can be recycled
Recycled content
- e.g. "30% recycled plastic" for plastic packaging
QR code or digital product passport information
- for additional transparency and traceability
There will be restrictions for event-specific single-use plastic packaging (e.g. fruit and vegetable trays, mini cosmetic bottles). At the same time, the Single-Use Plastics Directive (SUPD), which has been in force since July 2021, will remain in place.
From August 12, 2026, food packaging may only be placed on the market if it complies with certain limit values for PFAS (perfluorinated and polyfluorinated alkyl substances). The regulation applies unless other EU legislation already provides for a stricter ban. In addition, packaging is to be designed and manufactured in such a way that certain heavy metals and other substances of concern are limited in their composition.
WEBER stands for sustainable and future-proof packaging solutions:
Our paper-based solutions make your packaging PPWR-compliant today.
The recycling rates of paper packaging are significantly better than those of plastic packaging. We have also been using recycled paper for many years.
All WEBER products are already PFAS-free - in accordance with the Danish standard, which is one of the strictest in Europe.
Our products are SUPD-compliant and we are constantly developing innovative packaging solutions that are in line with the objectives of the PPWR.
Our team will advise you on the optimum packaging solutions for your products that combine sustainability with product protection.
We are the right partner for you because WEBER has been producing innovative and high-quality packaging made of paper and material composites for 135 years, which has already won the German Packaging Award several times.
Our approximately 200 employees are passionate bag makers and give their all every day to exceed our customers' expectations.
Together we master the challenges of PPWR.
Let your imagination run wild and send us your ideas - we will be happy to advise you! Prices and minimum quantities are available on request. Just give us a call or send us an e-mail.
T +49 2377 80 99 22
sales@weberverpackungen.de
By submitting this form, you agree to our privacy policy and agree, among other things, that the data you provide will be stored and processed electronically.
Here you will find our imprint and our privacy policy.
